• Almost religious text,“road tested” in this font connotates it is strong and can be punished 
• " At the Heart of Rock and Roll" Shows reliability, trusted, famous.
• Elegant picture frame contrasts with the dirty background.
• Key Signifier: Shows what the product is, “roto blues” shows is for bluesy guitar players.
• Endorsed by the band “Godsized”. Big, hairy man connotates strength and toughness so the strings will also be tough and strong. 
• British flag denotes a British company.